You’ve done your market research and you’ve set yourself reachable sales goals. But for some reason, the numbers just aren’t adding up.
The temptation is to make drastic changes – after all, the more drastic the change, the more drastic the results, right? Not necessarily.
Your first plan of attack should be to determine just why your sales are lagging.
Once you’ve ruled out market-related issues such as seasonal demand, take a look at your analytics software and try to identify the source of the problem. Has your traffic dropped? Or are your visitors just not buying?
If you’ve answered yes to either of the above, here’s what you can to do jumpstart your sales.
- Jazz up your title tags and keywords
Ensure that the title tags of your product and category pages have been optimised to be as search engine-friendly as possible, here's how. Each of your pages should have particular keywords that you’re hoping to rank for – for best results, ensure that these keywords are reflected in your title tags.
- Make your product descriptions a sales pitch
Taking the time to rework your product descriptions will not only appeal to search engine bots, but also to your customers. They’ll be more informed about what they’re buying – and as a result will be more likely to buy.
- Make your customers an offer they can’t refuse
Limited-time offers, discounts and loyalty-based perks are a great way to encourage conversions. If your eCommerce platform allows it, create a short-term voucher code that you can use as a carrot to entice social media followers, newsletter subscribers or other in-the-know people to hit that “buy” button.
- Leverage the power of Twitter
Thanks to Twitter’s promoted tweets option your message doesn’t need to be limited to your own lists of followers. Using Twitter Ads you can target your competitors’ followers with deals and special offers.
- Get friendly with Facebook ads
Facebook ads are a great way to target your existing customers with tip-offs about new products or discount or deal alerts. As Jon Loomer explains, you can easily upload your existing customers’ details into Facebook in order to serve them highly relevant, specific ads. Facebook even lets you segment your lists into categories such as customers who have bought specific items or who have made a purchase during a particular time.
- Follow up with warm leads using remarketing
Remarketing is the internet equivalent of following up with a customer who’s expressed interest in buying a product, but for whatever reason hasn’t taken that final step. Facebook Custom Audiences and Google Adwords let you track these customers and serve up ads that might just entice them to make a purchase.
- Get strategic with your pricing
Slashing your prices is one way to increase sales, but it’s not the only price-related tweaking that can give your conversions a boost. Small adjustments, “contrast” pricing, tiered shipping rates or product bundles are just some of the strategies worth considering.
- Wax lyrical on your blog
Blogging requires some time investment, but it’s a good way to garner trust with your customers – while positioning you as an authority. By choosing timely and informative topics and tackling issues that are important to your customers you just might see a jump in sales
- Check for issues at the checkout
If your customers are leaving their purchases languishing in their online carts, you’ll want to figure out why. Are there issues with your eCommerce software? Problems with your shipping costs? Or are your customers struggling to reach you with questions or clarifications?
- Review your customer reviews
When you run an eCommerce store, not all publicity is good publicity. Keep an eye out for customer reviews and mentions of your brand using tools such as Google Alerts and trackback monitoring software. You’ll be able to promptly identify and respond to any negative reviews that might appear outside of managed reviews services such as Feefo or Trusted Reviews.
By ticking off each of the above, you’ll be well on the way to sales success – so roll up your sleeves and get ready to give your business the jumpstart it deserves!