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The Kong Academy provides actional hints, tips and guides to making the most of your eCommerce store.

Maximising your store’s SEO with a budget of zero

Kong Academy - How to sell online

Here we take an indepth look at particular topics of interest to beginner and established webstore owners.

Maximising your store’s SEO with a budget of zero

Julian James

When it comes to SEO, it can be tempting to try to keep up with the Joneses. But do that, and you can easily find yourself shelling out thousands in shiny new tools with a questionable ROI – at least for your purposes.

But there’s no denying that SEO, done well, can give a sales boost to a newly established eCommerce store.

How so?

If you’ve only recently opened your store, you have scale and nimbleness on your side.

You can be hands-on about ensuring your product descriptions are well-crafted, engaging and unique. You can easily make changes to title tags and copy or experiment with keywords. You can personally reach out to your suppliers and related websites with a request for SEO-boosting backlinks.

Of course, you have to be mindful of the challenges as well. Being new means that you’re actively competing against long-established competitors who are presumably on top of their SEO, and may have spent big on advanced SEO tools. And if you’re using an off-the-shelf eCommerce solution, chances are you’re at the mercy of the SEO functionality of the product. 

Fortunately, there are plenty of SEO solutions out there that will let you put your store’s best foot forward without breaking the bank.

Here are some of our favourites...

Google’s Keyword Planner

If your SEO plan involves the principle of KISS (Keep It Simple, Stupid), this one’s for you. You can use it to examine popular search terms and their related searches, giving you a feel for how to focus the keywords being used in your product headlines and collection titles. 

This handy tool lets you dig a bit deeper with your keyword suggestions by giving you more eclectic, longtail-type phrases. Sprinkle these into your blog posts, or use them to get some insight into the keyword terms that might be associated with your competition.


A pioneer in SEO and PPC, Wordstream gives you everything you need to handle keywords, landing pages, and search optimisation. It’s a paid-for service, but the free trial offers plenty to get you started. 

A tool offering keywords and associated keywords galore, Ubersuggest has plenty to keep you browsing. You can drill down on relevant search terms for lists of related terms – and then drill down some more. Just note that you might find foreign place names cropping up for UK searches.

Amazon Keyword Tool 

As one of the biggest players on the web, it’s little surprise that Amazon has plenty of handy search data up its sleeve. Using its Keyword Dominator Tool, you’ll be able to browse its most popular search terms – which are often different from the results returned by Google and Bing.

Keyword Shitter 

Pardon our French, but that’s its name. This tool generates a massive list of keywords for you to filter and choose from – you’ll want to use a spreadsheet to get the most from it. Because there are so many keywords on offer, try to narrow things down a bit by gearing your terms towards the niche and the longtail.

Answer the Public

 Type a keyword into the searchbox of this site, and you’ll get an appealing visualisation of the most common questions people are asking about that term. It’s a great tool to use if you’re looking for ways to target your blog content or provide informative product descriptions. 

These are just some of the many options out there, but they’ll keep you busy for a while as your eCommerce store grows its online presence.

Not to mention that they’ll ensure that your SEO is on track – and all without maxing out your credit card.

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