The day the team found out that we were taking Kong to the London eCommerce expo there was excitement, as we'd finally be able to talk to people face to face about what we'd been building. However, this meant we'd have to attract those people to the stand, which meant an intensive burst of planning the marketing and promotions.
The first thing we did was create a list of the promotional videos we needed for the stand. As we were going to have a number of screens it made sense to make best use of our existing video assets, but we knew that some additional content would be needed.
I think I’m starting to see things in 2D, or at least I’m definitely thinking in keyboard shortcuts.
I actually tried to ⌘Z when I dropped my phone today (‘undo’, for all you normal folk). I’ve spent the entire week pulling, rounding and tweaking shapes, adding outlines and bizarre patterns, ever slowly losing my mind to the consuming world of animation.
Last week our CEO messaged and asked if we’d like Kong to go to the eCommerce Expo ... The answer was of course, OMG YES! As informal as that sounds, that was pretty much it.
And then with only a month to go, the planning began from that moment. Let’s face it most of us (including myself) work best under pressure anyway. There’s a positive spin to put on this pressure too…
Onboarding is a process that, like most great design, goes unnoticed. Until it goes wrong.
Being a baby-faced start up company, this crucial step of acquiring new customers relies upon a seamless and pain-free initiation to the product. After all, we’re trying to make people’s lives easier here, not scare them off before they’ve even got to know us.
No-one likes a tease, right? Apparently some people do, and that’s what we were counting on.
The first step in revealing Kong to the world was our teaser site, which launched with the short animated video above. On the site users could sign up for the Private Launch.
Keeping a journal has only once been a consideration of mine. I was 14, love torn, angsty but passionate about everything; the last being being a characteristic I’ve happily retained whilst losing the others. Sadly, due to losing said journal, I stopped writing my innermost and continued through life unhindered by documentation... and, of course, legally admissible evidence.