At the current time almost 91% of people have smartphones, which is huge. To facilitate that many users you need an approach where your business website will be delivered to the wider audience in the best possible way, that will recognise any device screen resolution to deliver content in best possible way for an optimal viewing experience. All elements will need to be touch friendly with a consistent look and feel no matter how you interact with it.
A lot of e-commerce sites don't consider streamlining the checkout processes or optimising written and visual content for mobile, which is the key to a successful website. These days if you are running an online business and your website is not responsive, you are doing it wrong. In addition, with the responsive approach, your users won't have to worry about out of date content on their mobile site. Maintenance and changes to content are reflected across all platforms at the same time.
When it comes to SEO, it keeps all your URL structures consistent across devices. Google prefers responsive websites and this helps to boost your site rank higher with search results. You only need focus all your SEO efforts on one website.
Are you planning to start an online business? If you do, then responsive web design is the way to go. It's helped thousands of eCommerce stores significantly improve their sales, and there is no reason why this should not work for you.
We know how important this is so we've built Kong to be responsive across all devices straight out of the box. If you fancy getting your hands on one of our limited beta invite, sign up here!